Our Mission

Our Mission is to lead the industry as the premier grower and marketer of branded, premium quality, Green House & Open Culture grown fresh produce in India. We constantly strive to exceed our customers’ expectation through unparalleled commitment to quality produce and sustainable growing practices

Objectives and Strategy

Sustainable management of natural resources for achieving food, nutritional, environmental and livelihood security
Development of improved crop varieties / hybrids suited to diverse agro-ecologies and micro conditions
Genetic resources and development of improved cultivars with high quality characteristics, productivity, resistance to pest and disease and tolerant to abiotic stresses
Efficient, economic, eco-friendly and sustainable crop production and protection technologies
Refinement of seed-production technologies and production of breeder seed with added emphasis on hybrid cultivars
Conservation and sustainable use of genetic resources of plant and agriculturally important microorganisms
Knowledge dissemination and technology for increasing the yield. This shall also include strategic planning for production of commercial crops, crops having export potential and high unit value realization
Promote high density plantations, shade net cultivation, poly house cultivation, green house cultivation, precision farming, etc
Diversification from traditional crops to plantations, orchards, vineyards, flowers and vegetable gardens
Identification / collection, rapid multiplication & popularization of indigenous crops and other flora of importance with emphasis on domestic and export promotion
A shift from subsistent livestock farming to sustainable & viable livestock & poultry farming
Conservation and improvement of native animal genetic resources to maintain diversity of breeds
Genetic upgradation of indigenous/native cattle and buffaloes
Enhance fodder and feed production through well devised strategies
Improving productivity of animal husbandry sector along with quality of products, productivity per animal, organized marketing, prevention of new diseases
Development of technologies to support production enhancement, profitability, competitiveness and sustainability of livestock and poultry sector
Collaborative interaction of small scale farmers with livestock processors and input suppliers
Emphasis on milk production and milk processing capacity and production of dairy products
Promoting indigenous poultry breeds including improved strains that can survive with low quality raw feed and better resistance to diseases for creating employment in the rural sector
Strengthening and augmenting the database and information for standardization of methodologies for estimation of catch from diverse aquatic resources of the state
Promoting deep sea fishing
Addressing the growing domestic and overseas market for better price realization
Meeting international sanitary and hygiene standards and norms on equipments and facilities on exporting products
Sustainable, profitable and competitive enterprise through engineering interventions of farm mechanization, value addition & energy management in production & post harvest operations
Adoption of precision machinery and strategies for carrying out timely and efficient agricultural operations in irrigated, rain-fed and hilly areas for agriculture, horticulture, livestock and fisheries production
Popularization of new technologies/tools/techniques for commercialization/ adoption
Energy management and utilization of conventional and non-conventional energy sources in agricultural production and processing activities
Ensuring the timely availability of agri inputs of right quality and quantity
Enhance access to capital, technology, effective management and supporting services such as credit, marketing, research and extension
Establish linkages amongst stakeholders such as farmers, industry, research, and extension mechanisms
Minimize post harvest losses, reduce wastages resulting in higher value realization to farmers